Why Winter’s a Great Time to List!

Winter houseWhile some homeowners may be hesitant to list their home for sale during the winter months, doing so might be advantageous, notes a recent Time.com article. Sellers tend to net more above asking price during the months of December, January, February, and March than they do during those “traditional” selling months – June through November – even in cold-weather cities such as Boston and Chicago, notes a Redfin study. What’s more, homes listed in the winter tend to sell faster than those listed in the spring, says Redfin.

“Timing always depends on supply and demand,” Christine Dossman, a real estate professional in Indianapolis, told Time.com.

But is it right for your client? If you’re on the fence, view the number of days on the market (DOM) for current and recently sold local listings. If most are 60+, says Time.com, you might advise the homeowner to wait. But if properties are selling quickly, “take that as a green light,” advised Peggy Yee, a Vienna, VA, real estate broker.

Once you’ve decided to move forward with a winter sale, ask the homeowner to think carefully about the listing price, as fewer buyers may be shopping. Give special attention to seasonal issues buyers may ask about, such as heating costs.

You should also “stage” the home with a cozy fire, extra blankets, and freshly baked cookies. And don’t forget curb appeal. Winter plants, such as holly, add color and help create a welcoming impression. Please feel free to contact me with any questions or concerns you may have.